A bit about me and this site:
I am an Associate Professor of Marketing with experience at four UK Universities , in addition to the national teaching and learning body, the Higher Education Academy (HEA - now Advance UK). I have recently returned to my native Canada and am working at SAIT in Calgary.
I have visited over 60 Universities in my HEA role. My impressions?
An exceptionally high commitment to the student experience;
Innovative thinking in curriculum development, assessment and feedback, employer engagement and teaching;
Higher Education is facing challenges, particularly from an increasing range of required metrics and measures as the sector becomes more marketized;
I have created this site to share my thinking and research in higher education in general and in marketing education in particular. I would love to hear your own experiences and views - please write to me at