May 10, 2019

This post draws on my experiences of using simulations in marketing at both undergrad and postgraduate levels. It is based upon two articles: · Vos, L. (2015). Simulation games in business and marketing: How educators assess their students. International Journal of Man...

April 19, 2019

The following is an excerpt from my TEF Report "What Makes Gold" (2018 - in press)

As Elton (1998) has noted, teaching excellence is a multidimensional concept. Trying to reduce it to a single dimension to meet the demands for rank orders and classification leads to “se...

April 19, 2019

In the last post, I considered the academic-practitioner divide in marketing education, where marketing teachers in HE are the 'practitioners' who do not engage much with the 'academic' literature on teaching, learning and pedagogy as much as one might expect. In this...

April 18, 2019

 Considerable research has been undertaken into the academic-practitioner divide - the failure of those who  teach and research marketing to make much of an impact on the work of those who practice it (Bains, et al., 2009; Brennan, 2004; Brennan & Ankers, 2004; Daly et...

April 15, 2018

-Lynn Vos

A review of Kirschner, P.A., Sweller, J. & Clark, R.E. (2006). Why minimal guidance during instruction does not work: An analysis of the failure of constructivist, discovery, problem-based, experiential, and inquiry-based teaching. Educational Psychologist, 41...

December 11, 2017

-Lynn Vos

This blog post reviews Dimensions of Quality by Graham Gibbs (2010) on what really matters in terms of educational quality and how it should be measured. 

In September 2012, students in England began paying up to £9000 per year in undergraduate fees.  In additi...

-Lynn Vos with Kate Armstrong

Anyone who has supervised a postgraduate marketing dissertation knows how many challenges arise in helping students to produce a good piece of work. The following is an excerpt from a study that I did with Kate Armstrong  to identify what...

July 28, 2017

-Lynn Vos

Principles of good assessment practice

The bulk of educational research concerns assessment principles and practices – how to structure assessment,  how to improve it and how to ensure that students learn what they are intended to learn. This post summarises ei...

March 15, 2017

-Lynn Vos 

A review of Coffield, F., Mosely, D., Hall, E. & Ecclestone, K.  (2004). Learning styles and pedagogy in post-16 learning: A systematic review, London: Learning and Skills Research Centre.

Learning styles research continues to be popular in marketing pedagogic...

December 15, 2016

-Lynn Vos

The following is an excerpt from my PhD - An examination of integrated teaching and learning approaches in marketing education

In marketing education, the question of what to teach is an epistemological debate of long standing.  Educators (and researchers) deli...

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