Publications/Conference Work

 

Publications:
  • Brennan, R., & Vos, L. (Eds.) (2021 - in press).Teaching Marketing. London: Edward Elgar.

  • Vos, L., & Page, S. (2020). Marketization, performative environments and the impact of organizational climate on teaching practice in business schools. Academy of Management, Learning and Education, 19(1): 59-80.

  • Vos, L. (2019). TEF 2017: What makes gold? Report for the Higher Education Academy (Advance HE): York, UK

  • Vos, L., & Armstrong, K. (2019). The challenges associated with postgraduate dissertations: Transactional, relational, student-related and situational factors. International Journal of Management Education, 17(1): 47-61.

  • Vos, L. (2015). Simulation games in business and marketing: How do educators assess students? International Journal of Management Education, 13(1):  57-74.

  • Vos, L. (2014). Marketing simulation games: A review of issues in teaching and learning. The Marketing Review, 14(1): 67-96.

  • Vos, L. (2013). Improving international marketing programmes to reflect global complexity and risk: Curriculum drivers and constraints. Journal of Teaching in International Business, 24(2): 81-106.

  • Vos, L. (2013). Dissertation study at the post-graduate level: A review of the research. York: Higher Education Academy.

  • Brennan, R. & Vos, L. (2013). Effects of participation in a simulation game on marketing students’ numeracy and financial skills. Journal of Marketing Education, 35(3): 259-270.

  • Vos, L. & Brennan, R. (2010). Marketing simulation games: Student and lecturer perspectives. Marketing Intelligence and Planning, 28(7): 882-897.

  • Vos, L. & Brennan, R. (2010). Complementary and alternative medicine: Shaping a research agenda. Marketing Intelligence and Planning, 28(3): 349-364.

  • Brennan, R., Baines, P., Garneau, P. & Vos, L. (2007). Contemporary Strategic Marketing. London: Palgrave.

Research Grants:
  • 2020. National Social Sciences and Research Council (NSERC) Canada $300,000 grant for project on Transcultural Communications

  • 2017/2017 Herftordshire Business School Rearch Grant with Ross Brennan to investigate critical thinking skills of final year undergraduates (£3500)

  • 2008/2009 Higher Education Academy Subject Centre for Business Management Accountancy and Finance (BMAF): Teaching Research and Development Grant  (£2,500) for Vos, L. & Brennan, R (2009) “Marketing simulation games: Integrating them into the curriculum and overcoming barriers to implementation”

  • 2011/2012 Academy of Marketing Teaching Research and Development Grant (£2000) for Vos, L. & Brennan, R. (2011-2012) “Do simulation games improve marketing students’ numeracy and financial skills?”

  • 2015/2016 Hertfordshire Business School Learning and Teaching Research Grant  (£2000) L. Vos and R. Brennan for research into Epistemological Beliefs and Student Learning.

Working Papers/Textbook Chapters/Reports:

  • Vos, L., & Armstrong, K. (2015). Perceptions of the challenges associated with supervising postgraduate marketing dissertations in the UK.  Greenwich: University of Greenwich Working Papers.

  • Vos, L. & Brennan, R. (2009), (UK), Marketing Simulation Games -Usage and Tutor Perspectives. Middlesex University Working Papers, London: Middlesex University Press.

  • Vos, L. & Brennan, R. (2004).Marketing Complementary Medicines. Middlesex University Working Papers, London: Middlesex University Press.

  • Chapter on The Macro-Environment and Chapter on International Marketing for Brennan, R., Baines, P., Garneau, P. & Vos, L. (2007). Contemporary Strategic Marketing. London: Palgrave).

  • Case Study: "Coca Cola and Corporate Social Responsibility" for Brennan, R., Baines, P., Garneau, P. & Vos, L. (2007). Contemporary Strategic Marketing (London: Palgrave).

  • Chapter on Secondary Research and Information Sources for Baines, P. & Chansarkar, B., eds. (2001). Marketing Research (London, John Wiley Ltd).

 

Conference Papers and Workshops (2012 - present):
  • Vos L. (2019). Adding complexity and challenge to the curriculum to enhance student learning. Hertfordshire Business School Teaching and Learning Conference.

  • Vos, L. (2019). What is teaching excellence?  Academy of Marketing Conference, Regents University, 2019

  • Vos, L. (2017). Using authentic assessment to improve student outcomes. Hertfordshire Business School Teaching and Learning Conference 2017

  • Vos, L. (2017). Integrating learning in marketing education. Academy of Marketing Conference, University of Hull, July 2017.

  • Vos, L. (2016). What do we really mean by student engagement? Hertfordshire Business School Teaching and Learning Conference, 2016.

  • Brennan, R & Vos, L. (2016). Epistemological beliefs of marketing students. Academy of Marketing Conference, Newcastle Business School, July 2016.

  • Vos, L. (2016). Using simulations in the classroom: Issues and solutions. Academy of Marketing Conference Newcastle Business School, July 2016.

  • Vos, L (2014) Globalising the business and marketing curriculum, Association of Business Schools Conference, Birmingham, April 2

  • Vos, L. & Armstrong, K. (2013). The challenges of supervising postgraduate marketing dissertations in the UK: A view from the trenches. Academy of Marketing Conference, University of South Wales, Cardiff, July 2013.

  • Dennis, J. & Vos, L. (2013). Designing relevant marketing curriculum – the state of the nation. Academy of Marketing Conference, University of South Wales, Cardiff, July 2013.

  • Atfield, R., Vos, L. & Bibbings, L. (2013). Using the NSS to improve educational quality. ABS Teaching and Learning Conference, Nottingham, April 2013.

  • Atfield, R. & Vos, L. (2013). What contributes to student learning gains? A review of Graham Gibbs Dimensions of Quality report (HEA). ABS Development programme for Directors of Teaching and Learning, January 2013.

  • Brennan, R. & Vos, L. (2012). Simulation games and numeracy skills in Marketing, Marketing Education Symposium, University of Westminster, November 2012.

  • Dennis, J. & Vos, L. (2012). Curriculum design and development in Marketing – Issues and Challenges. Academy of Marketing Conference, University of Southampton, July 2012.

  • Atfield, R. & Vos, L. (2012). Continuing Professional Development for Business Academics, HEA/Association of Business Schools Conference, Manchester, May 2012.

  • Vos, L., Barn, S., & McPherson, M. (2012). Investigating the experiential learning effects of a residential programme, HEA Social Sciences Conference, Liverpool, May 2012.Vos, L. & Brennan, R. (2012). Can simulation games improve students’ numeracy and financial skills? Academy of Marketing Conference, University of Southampton, July 2012

Reviewing:  

Academy of Marketing Conference (Papers) (Annual). 

Marketing Intelligence and Planning.

Journal of Teaching in International Business

International Journal of Management Education

Journal of Consumer Research

Editing:

Guest Editor: Special Issue on Marketing Education (2014): The Marketing Review, 14(1). (Co edited with Ross Brennan)

Vos, L. (2017). Integrating learning in marketing education. Academy of Marketing Conference, University of Hull, July 2017.