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Focus:  Developing the evidence base for improving teaching and learning. 



Professor/Instructor - Marketing
Calgary, Alberta
2020 - present


    Research Lead - NSERC $300,000 project 

     Instructor - Marketing


Associate Professor of Marketing
University of Hertfordshire
Hatfield, UK
2014- 2019


  • Designed and delivered courses in marketing for both undergraduate and Master's level students.

  • Academic research, publishing and reviewing; Awarded 2 research grants.

  • Programme Leader:  BA (Hons) Marketing and Marketing with languages (2015-2018)

  • Engagement Projects-: Developing  evidence-based practices to enhance student learning and engagement across our diverse student population.

  • Supervised dissertation students at UG and PG; and students on work placement.

Teaching and Learning Consultancy:
  • 2017 HEA project – Designed and delivered workshop for 50+ staff at the University of Surrey on enhancing student engagement and using authentic assessment.

  • 2016 Pearson Publishers – designed and delivered a workshop on using simulations in marketing education.

  • 2015 HEA project -carried out focus groups with marketing academics across the UK and produced a report on the key tensions and issues they face in teaching and learning.

  • 2014 HEA project – Improving postgraduate dissertation outcomes – designed for Royal Holloway and Robert Gordon Universities.

  • 2014 HEA project -  student engagement  workshopsfor  the Chartered Association of Business School's 'Leaders in Teaching and Learning Programme (with Richard Atfield).

Chair Academy of Marketing Committee on Education, (UK Learned Society for Marketing – The Academy of Marketing (AM) (August 2013 – 2019)
  • Sharing good practice on teaching and learning; building and developing network;

  • Hosting workshop(s) on teaching and learning issues;

  • Leading the Teaching and Research development grants scheme for pedagogical research (3 awards of £3500 each per year);

  • Managing and awarding annual Teaching excellence prizes for UK based marketing academics and teaching teams; and

  • Chairing and leading the review process for the Marketing Education track at the annual AM conference (hosting up to 500 marketing academics from around the world each year); selecting track award winning papers.

Senior Fellow Higher Education Academy (SFHEA) March 2018
Discipline Lead, Marketing, Finance and Accounting
Higher Education Academy
York, UK
​2011 - Aug. 2014


  •  Built networks of academics across the UK who were seeking to share ideas;  identifying innovative approaches to assessment and feedback, student engagement, employability, curriculum development, innovative pedagogies, internationalisation and global citizenship;

  • Supported individual academics and/or departments to develop their teaching & learning projects via grant applications, funds for workshops & seminars, identifying resources, research, and networks;

  • Commissioned research on teaching and learning issues of interest to marketing and accounting academics (UK) and disseminating the outcomes of research through publications, workshops, and conferences;

  • Publishing papers related to teaching and learning;

  • Participated in and delivered papers and workshops at relevant conferences: Association of Business Schools; Academy of Marketing; HEA Social Sciences Conference; HEA Social Sciences Summits; BMAF (Accounting and Finance) Conference;

  • Managed research projects (e.g. Active and experiential learning in the social sciences - 10 projects at Universities across the UK); 

  • Held workshops and events; providing funding for events where academics could share good practices in teaching and learning; 

  • Worked with Social Sciences team to create summits & conferences on key themes/emerging issues such as Big Data, teaching research methods, ethics, assessment and feedback, students as partners;

  • Created, supported and managed UK-wide communities of practice on key themes in marketing, finance & accounting education;

  • Maintaining & developing relationships with professional bodies, learned societies, and special interest groups in marketing, finance & accounting education and supporting their events;

  • Speaking at higher education events & conferences;

  • Speaking to University departments about the latest research in teaching and student engagement; visited over 55 UK Universities and colleges; 

  • Publishing monthly blog posts and quarterly Marketing newsletters (attached); Twitter feed (@HEA_MarketingEd), and LinkedIn; 

  • Managed budget for my discipline areas; and

  • External examining (University of South Wales) and External validation panels  (Cardiff Met University).



Senior Lecturer Marketing Communications (V.L.)
University of Greenwich, London, UK
​2013 - 2015


  • ​Designed curriculum, taught and assessed students on MA Marketing module for French exchange students: Contemporary Issues in Marketing Communications.

  • Key themes: social media, ethics, young consumers.



Senior Lecturer Marketing
Middlesex University, London UK
​1998 - 2011


  • Main teachingMarketing Strategy (including simulation) (UG); Digital marketing (PG); Integrated Marketing Communications (UG & PG), Consumer Behaviour (UG), International Marketing (UG & PG);  International Political and Economic Environment for Marketing (PG), Market Research (UG). 

  • Service teaching – designed and delivered a bi-annual module on marketing for Theatre Directors on the Fine Arts programme at the Trent Park Campus

  • Research: publications and book chapters related to small business marketing, curriculum innovation, and using simulations (see attached). Awarded two external research grants.

  • Service Roles:  Curriculum Leader - design and review curriculum across all UG & PG programmes in Marketing across two cycles of revision (2005 -2009); Programme Leader - Undergraduate Programmes (2001-2005; 2009-2010). Member of University validation team. Year one personal tutor.

  • Employer Engagement:  Undertook six SME consulting projects; developed a business advisory committee; engaged local companies to work with students on market research and marketing communications campaigns.

  • Business Consultancy: Working with companies and associations to improve their markteing

  • University wide roles: Member of University validation team (sat on two validation panels); university orator for four honorary graduates; external validator; member of University committees such as Assessment and Feedback.

Senior Lecturer Marketing (Visiting Lecturer)
University of Westminster University, London UK
2000 - 2010

Proposed, designed and led 'Starting your Practice': An entrepreneurship module for those studying Acupuncture, Herbal Medicine, Complementary Therapies and Nutritional Therapy (10 module runs).

Prior roles:

  • Senior Lecturer Marketing, Thames Valley University: 1996-1998

  • Lecturer in Marketing, Kwantlen University College, Vancouver Canada 1987 - 1996

  • Advertising Manager - Canadian Pacific Airlines Holidays , Vancouver Canada  1984 - 1986

  • Stock broker - Levesque Beaubien, Edmonton Canada 1983-1984


Academic research


Pedagogic research

Academic consultancy

Curriculum design

Assessment design

Marketing simulations

Programme leadership

Teaching internationally

Developing employer-university- links

Business consulting


Basic website design

Photoshop and content creation


Blog/post writing and publication

Social media - Twitter, LinkedIn,    Facebook, Pinterest




Professional Affiliations
  • Member of the Academy of Marketing

  • Chair, Subcommittee for Marketing Education , Academy of Marketing

  • Previous Special Interest Group (SIG) Chair - Marketing Education Track (Academy of Marketing)


University of Greenwich
PhD in Marketing 2015-2016

Awarded PhD by publication, November 2016. Title: An examination of integrated teaching and learning approaches in marketing education


University of British Columbia
Post-graduate Certificate in Teaching



University of British Columbia
MA in International Relations 


University of Alberta
Bachelors of Business Administration and Commerce


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