Focus:  Developing the evidence base for effective and innovative pedagogies to improve student engagement and outcomes.

(See publications list in the section 'More')



Professor/Instructor - Marketing
Calgary, Alberta
2020 - present



Associate Professor of Marketing
University of Hertfordshire
Hatfield, UK
2014- 2019


  • Designed, delivered and assessed:  (UG) Strategic marketing with simulation (UG and PG), Product Innovation, Contemporary Issues in Marketing; (PG) Marketing Communications (UG); Lectures in digital marketing strategy - MBA.

  • Academic research and publishing; reviewing; Awarded 2 research grants

  • Programme Leader:  BA (Hons) Marketing and Marketing with languages (2015-2018)

  • Engagement Projects- helping to develop evidence-based practices to enhance student learning and engagement across our diverse student population.

  • Supervised dissertation students at UG and PG; students on work placement.

Teaching and Learning Consultancy :
  • 2017 HEA project – Designed and delivered a workshop for 50+ staff at the University of Surrey on enhancing student engagement and using authentic assessment.

  • 2016 Pearson Publishers – designed and delivered a workshop on using simulations in marketing education.

  • 2015 HEA project -carried out focus groups with marketing academics across the UK and produced a report on the key tensions and issues they face in teaching and learning.

  • 2014 HEA project – Improving postgraduate dissertation outcomes – designed for Royal Holloway and Robert Gordon Universities.

  • 2014 HEA project - presenting on student engagement and HEA support at the Chartered Association of Business School's 'Leaders in Teaching and Learning Programme (with Richard Atfield).

Chair Academy of Marketing Sub-Committee on Education, (UK Learned Society for Marketing – The Academy of Marketing (AM) (August 2013 – present)
  • Sharing good practice on teaching and learning; building and developing network;

  • Hosting workshop(s) on teaching and learning issues;

  • Leading the Teaching and Research development grants scheme for pedagogical research (3 awards of £3500 each per year);

  • Managing and awarding annual Teaching excellence prizes for UK based marketing academics and teaching teams; and

  • Chairing and leading the review process for the Marketing Education track at the annual AM conference (hosting up to 500 marketing academics from around the world each year); finding reviewers for papers, making final paper selections and selecting track award winning pape

Senior Fellow Higher Education Academy (SFHEA) March 2018
Discipline Lead, Marketing, Finance and Accounting
Higher Education Academy
York, UK
​2011 - Aug. 2014


  •  Built networks of academics across the UK who were seeking to share ideas;  identifying innovative approaches to assessment and feedback, student engagement, employability, curriculum development, innovative pedagogies, internationalisation and global citizenship;

  • Supported individual academics and/or departments to develop their teaching & learning projects via grant applications, funds for workshops & seminars, identifying resources, research, and networks;

  • Commissioned research on teaching and learning issues of interest to marketing and accounting academics (UK) and disseminating the outcomes of research through publications, workshops, and conferences;

  • Publishing papers related to teaching and learning;

  • Participated in and delivered papers and workshops at relevant conferences: Association of Business Schools; Academy of Marketing; HEA Social Sciences Conference; HEA Social Sciences Summits; BMAF (Accounting and Finance) Conference;

  • Managed research projects (e.g. Active and experiential learning in the social sciences - 10 projects at Universities across the UK); 

  • Held workshops and events; providing funding for events where academics could share good practices in teaching and learning; 

  • Worked with Social Sciences team to create summits & conferences on key themes/emerging issues such as Big Data, teaching research methods, ethics, assessment and feedback, students as partners;

  • Created, supported and managed UK-wide communities of practice on key themes in marketing, finance & accounting education;

  • Maintaining & developing relationships with professional bodies, learned societies, and special interest groups in marketing, finance & accounting education and supporting their events;

  • Speaking at higher education events & conferences;

  • Speaking to University departments about the latest research in teaching and student engagement; visited over 55 UK Universities and colleges; 

  • Wrote monthly blog posts and quarterly Marketing newsletters (attached); posting on Twitter feed (@HEA_MarketingEd), and LinkedIn; 

  • Managed budget for my discipline areas; and

  • External examining (Current: University of South Wales) and External validation panels (Current: Cardiff Met University).



Senior Lecturer Marketing Communications (V.L.)
University of Greenwich, London, UK
​2013 - 2015


  • ​Designed curriculum, taught and assessed students on MA Marketing module for French exchange students: Contemporary Issues in Marketing Communications.

  • Key themes: social media, ethics, young consumers.



Senior Lecturer Marketing
Middlesex University, London UK
​1998 - 2011


  • Main teachingMarketing Strategy (including simulation) (UG); Digital marketing (PG); Integrated Marketing Communications (UG & PG), Consumer Behaviour (UG), International Marketing (UG & PG); Branding (UG & Lectures at PG); International Political and Economic Environment for Marketing (PG), Market Research (UG). 

  • Service teaching – designed and delivered a bi-annual module on marketing for Theatre Directors on the Fine Arts programme at the Trent Park Campus

  • Research: publications and book chapters related to small business marketing, curriculum innovation, and using simulations (see attached). Awarded two external research grants.

  • Service Roles:  Curriculum Leader - design and review curriculum across all UG & PG programmes in Marketing across two cycles of revision (2005 -2009); Programme Leader - Undergraduate Programmes (2001-2005; 2009-2010). Member of University validation team. Year one personal tutor.

  • Employer Engagement:  Undertook six SME consulting projects; developed a business advisory committee; engaged local companies to work with students on market research and marketing communications campaigns.

  • University wide roles: Member of University validation team (sat on two validation panels); university orator for four honorary graduates; external validator; member of University committees such as Assessment and Feedback.

Senior Lecturer Marketing (Visiting Lecturer)
University of Westminster University, London UK
2000 - 2010

Proposed, designed and led 'Starting your Practice': An entrepreneurship module for those studying Acupuncture, Herbal Medicine, Complementary Therapies and Nutritional Therapy (10 module runs).

Prior roles:

  • Senior Lecturer Marketing, Thames Valley University: 1996-1998

  • Lecturer in Marketing, Kwantlen University College, Vancouver Canada 1987 - 1996

  • Advertising Manager - Canadian Pacific Airlines Holidays , Vancouver Canada  1984 - 1986

  • Stock broker - Levesque Beaubien, Edmonton Canada 1983-1984


Teaching and presenting

Academic research

Pedagogic research

Academic consultancy

Curriculum design

Assessment design

Marketing simulations

Programme leadership

Teaching internationally

Developing employer-university-student links

Business consulting


Basic website design

Photoshop and content creation


Blog/post writing and publication

Social media - Twitter, LinkedIn,    Facebook, Pinterest




Professional Affiliations
  • Member of the Academy of Marketing

  • Chair, Subcommittee for Marketing Education , Academy of Marketing

  • Previous Special Interest Group (SIG) Chair - Marketing Education Track (Academy of Marketing)


University of Greenwich
PhD in Marketing 2015-2016

Awarded PhD by publication, November 2016. Title: An examination of integrated teaching and learning approaches in marketing education


University of British Columbia
Post-graduate Certificate in Teaching



University of British Columbia
MA in International Relations 


University of Alberta
Bachelors of Business Administration and Commerce



T: +1 403 700 4757   

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2020 Lynn Vos