Lynn Vos, PhD

Professor/Instructor - Marketing

SAIT

Calgary, Alberta

2020 - present

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Highlights

    Research Lead - NSERC $300,000 project 

     Instructor - Marketing

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Associate Professor of Marketing

University of Hertfordshire

Hatfield, UK

2014- 2019

Highlights

• Designed and delivered courses in marketing for both undergraduate and Master's level students.

• Academic research, publishing and reviewing; Awarded 2 research grants.

• Programme Leader:  BA (Hons) Marketing and Marketing with languages (2015-2018)

• Engagement Projects-: Developing  evidence-based practices to enhance student learning and engagement across our diverse student population.

• Supervised dissertation students at UG and PG; and students on work placement.

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Teaching and Learning Consultancy:​

Highlights

• 2017 HEA project – Designed and delivered workshop for 50+ staff at the University of Surrey on enhancing student engagement and using authentic assessment.

• 2016 Pearson Publishers – designed and delivered a workshop on using simulations in marketing education.

• 2015 HEA project -carried out focus groups with marketing academics across the UK and produced a report on the key tensions and issues they face in teaching and learning.

• 2014 HEA project – Improving postgraduate dissertation outcomes – designed for Royal Holloway and Robert Gordon Universities.

• 2014 HEA project -  student engagement  workshopsfor  the Chartered Association of Business School's 'Leaders in Teaching and Learning Programme (with Richard Atfield).

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Chair Academy of Marketing Committee on Education, (UK Learned Society for Marketing – The Academy of Marketing (AM) (August 2013 – 2019)

• Sharing good practice on teaching and learning; building and developing network;

• Hosting workshop(s) on teaching and learning issues;

• Leading the Teaching and Research development grants scheme for pedagogical research (3 awards of £3500 each per year);

• Managing and awarding annual Teaching excellence prizes for UK based marketing academics and teaching teams; and

• Chairing and leading the review process for the Marketing Education track at the annual AM conference (hosting up to 500 marketing academics from around the world each year); selecting track award winning papers.

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Senior Fellow Higher Education Academy (SFHEA) March 2018

 

Discipline Lead, Marketing, Finance and Accounting

Higher Education Academy

York, UK

​2011 - Aug. 2014

Highlights:

•  Built networks of academics across the UK who were seeking to share ideas;  identifying innovative approaches to assessment and feedback, student engagement, employability, curriculum development, innovative pedagogies, internationalisation and global citizenship;

• Supported individual academics and/or departments to develop their teaching & learning projects via grant applications, funds for workshops & seminars, identifying resources, research, and networks;

• Commissioned research on teaching and learning issues of interest to marketing and accounting academics (UK) and disseminating the outcomes of research through publications, workshops, and conferences;

• Publishing papers related to teaching and learning;

• Participated in and delivered papers and workshops at relevant conferences: Association of Business Schools; Academy of Marketing; HEA Social Sciences Conference; HEA Social Sciences Summits; BMAF (Accounting and Finance) Conference;

• Managed research projects (e.g. Active and experiential learning in the social sciences - 10 projects at Universities across the UK); 

• Held workshops and events; providing funding for events where academics could share good practices in teaching and learning; 

• Worked with Social Sciences team to create summits & conferences on key themes/emerging issues such as Big Data, teaching research methods, ethics, assessment and feedback, students as partners;

• Created, supported and managed UK-wide communities of practice on key themes in marketing, finance & accounting education;

• Maintaining & developing relationships with professional bodies, learned societies, and special interest groups in marketing, finance & accounting education and supporting their events;

• Speaking at higher education events & conferences;

• Speaking to University departments about the latest research in teaching and student engagement; visited over 55 UK Universities and colleges; 

• Publishing monthly blog posts and quarterly Marketing newsletters (attached); Twitter feed (@HEA_MarketingEd), and LinkedIn; 

• Managed budget for my discipline areas; and

• External examining (University of South Wales) and External validation panels  (Cardiff Met University).

 

 

Senior Lecturer Marketing Communications (V.L.)

University of Greenwich, London, UK

​2013 - 2015

 

• ​Designed curriculum, taught and assessed students on MA Marketing module for French exchange students: Contemporary Issues in Marketing Communications.

• Key themes: social media, ethics, young consumers.

 

 

Senior Lecturer Marketing

Middlesex University, London UK

​1998 - 2011

Highlights:

• ​Main teaching:  Marketing Strategy (including simulation) (UG); Digital marketing (PG); Integrated Marketing Communications (UG & PG), Consumer Behaviour (UG), International Marketing (UG & PG);  International Political and Economic Environment for Marketing (PG), Market Research (UG). 

• Service teaching – designed and delivered a bi-annual module on marketing for Theatre Directors on the Fine Arts programme at the Trent Park Campus

• Research: publications and book chapters related to small business marketing, curriculum innovation, and using simulations (see attached). Awarded two external research grants.

• Service Roles:  Curriculum Leader - design and review curriculum across all UG & PG programmes in Marketing across two cycles of revision (2005 -2009); Programme Leader - Undergraduate Programmes (2001-2005; 2009-2010). Member of University validation team. Year one personal tutor.

• Employer Engagement:  Undertook six SME consulting projects; developed a business advisory committee; engaged local companies to work with students on market research and marketing communications campaigns.

• Business Consultancy: Working with companies and associations to improve their markteing

• University wide roles: Member of University validation team (sat on two validation panels); university orator for four honorary graduates; external validator; member of University committees such as Assessment and Feedback.

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Senior Lecturer Marketing (Visiting Lecturer)

University of Westminster University, London UK

2000 - 2010

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Proposed, designed and led 'Starting your Practice': An entrepreneurship module for those studying Acupuncture, Herbal Medicine, Complementary Therapies and Nutritional Therapy (10 module runs).

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Prior roles:

• Senior Lecturer Marketing, Thames Valley University: 1996-1998

• Lecturer in Marketing, Kwantlen University College, Vancouver Canada 1987 - 1996

• Advertising Manager - Canadian Pacific Airlines Holidays , Vancouver Canada  1984 - 1986

• Stock broker - Levesque Beaubien, Edmonton Canada 1983-1984

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