Projects in Higher Education.

Current Projects,



Projects (2011 - present),

  • Co-editing (with Ross Brennan) a book on Marketing Education for Elgar (15 chapters, authors from UK, Scandinavia, Italy, Australia and the US  (CURRENT); 

  • Writing a book for Routledge Education on key themes in higher education, gold award winning TEF universities and recommendations for those developing university policy and their TEF narratives.  (TEF Teaching Excellence Framework)(CURRENT)

  • Research grant project - Critical thinking skill development in undergraduate business students (using two proprietary measurement scales from Insight Assessment California with 120 final year students) (CURRENT).

  • Research into epistemological beliefs of students, lecturers and marketing professionals. Ross Brennan and I are working on the first phase of the research - identifying the typical epistemological beliefs of students in their final year of marketing. Our objectives in the first phase are to:  identify any differences in the epistemological beliefs of undergraduate marketing students and marketing lecturers to determine how this might impact understanding, learning and teaching approaches. (CURRENT)

  • Cross-disciplinary Grand Challenges Project - working on a University wide project for first year students to engage in a week long cross-disciplinary team project to provide solutions to global problems  (CURRENT).

  • Developing the Academy of Marketing teaching and learning stream with a team of 4 other UK colleagues (CURRENT)

  • Investigating and delivering presentations on evidence-based approaches to enhancing student engagement and learning gains - University of Hertfordshire and others.

  • Research into factors that affect student learning and outcomes with postgraduate dissertations.  To date we have identified five clusters of factors that have an impact:  Challenges in the tutor-student relationship; problems with methods used to prepare students for the dissertation; challenges students have with narrowing down a topic for research and learning all of the skills necessary to undertake a dissertation, particularly given the short time available for the typical UK Master's degree in Marketing; issues related to prior education, communication and other cultural factors; challenges associated with plagiarism and attribution of knowledge. 

  • Research into integration of knowledge.  This research looks at how marketing educators can enhance students’ higher level thinking skills by using and refining learning approaches that integrate knowledge gained in different settings and domains.

  • Research project (completed) involving quantitiative and qualitiative analysis into how tutors assess students who use simulation games. Most use some form of authentic assessment in designing their assessment regime.

  • Set up and delivered  2 workshops on using simulation games in business and marketing for UK colleagues.

  • Set up and delivered 8 workshops for those who are new to teaching in higher education

  • Coordinated and editing a series of projects (undertaken by grant winners) on Active and Experiential Learning in the Social Sciences

  • Commissioned, coordinated, edited and published reports on:  Teaching research methods in marketing; teaching a critical approach to marketing, developing communication skills in Accounting and Finance Students, Using simulations in finance education, Using technology in accounting education, Teaching Ethics to Accounting Students

  • Hosted 3  online events using Blackboard collaborate

  • Provided consultancy on improving dissertation outcomes for Royal Holloway.

  • As Sub Committee Chair, I coordinated the Academy of Marketing Education Subcommittee projects: Teaching excellence award; Malcolm MacDonald Student Essay Prize, Teaching and learning small research grants; workshops.

  • Supported colleagues across the UK to organise and host HEA sponsored workshops on active learning, employability, teaching research methods, and global citizenship

  • Managed a series of communities of practice: Teaching a critical approach to marketing, Using technology in marketing, finance and accounting education; Teaching ethics in accounting and finance;  Employability in Accounting and Finance Curriculum design and development in Marketing, Teaching a critical approach to marketing.


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2020 Lynn Vos