Lynn Vos, PhD
Associate Professor Marketing; SFHEA
Selected projects 2013-present
Current Projects,
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Co-edited book (2019 -2021): Teaching Marketing (with Professor Ross Brennan) (In print Sept 2021)
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Research leader (2020 – 2022): $300,000 NSERC funded project - Transcultural Communication (3 year - 2020 - 2022) SAIT, Calgary
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4* Research article 2020 Vos, L., & Page, S. (2019). Marketization, performative environments and the impact of organisational climate on teaching practice in Business Schools. Academy of Management, Learning and Education 19(1): 59-80.
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Research/Monograph (2018-19): TEF: What makes gold? Literature review on key themes in HE and how 23 Gold awarded TEF universities (2017-18) are addressing them with recommendations
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Research grant project (2018-current): Critical thinking skill development for undergraduate business students (using two proprietary measurement scales from Insight Assessment California with final year students).
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Research project:( 2016-2019): Differences in epistemological beliefs between students, lecturers and marketing professionals and what this means for teaching, learning and the academic-practitioner divide.
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Cross-disciplinary Grand Challenges Project (2018-2019) : developed a University wide project for first year students to engage in a week long cross-disciplinary team project to provide solutions to global problems
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Chair of Education, Academy of Marketing (2014-2019): developed research capacity in teaching and learning in Marketing across the UK + with international members (team of 5).
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Research project and conference presentation (2016- 2019): Tools and approaches to integrating learning across the undergrad curriculum.
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Research project and conference presentation (2018): Adding complexity and challenge to the curriculum to enhance student learning and engagement.
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Research project and conference presentation (2017): Authentic assessment principles and how to implement
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Research project and 2 publications (2017-2018): Factors affecting student success with postgraduate dissertations.
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Research project and 3 publications (2013-2015): How simulation games enhance students numercy skills (editors top article, Journal of Marketing, 2013); Simulation games – how educators assess their students and key issues in using simulations.
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Research project and publication (2013): Making postgraduate marketing programmes more cross-disciplinary.